Justin Bieber Might Be Releasing a Cannabis-Friendly Phone Case
Pop superstar Justin Bieber may be entering the cannabis accessory world—this time, with help from wife and beauty mogul Hailey Bieber. The duo recently teased a possible joint venture (pun intended) that blends Hailey’s Rhode brand with Justin’s weed-friendly vibe.
The Tease
The buzz began when Justin shared a photo on Instagram holding what looked like a lip product case from Rhode—with a twist. The accessory featured a built-in joint holder, mimicking the style of the viral “Phone Lip Case” popularized by Rhode. The post quickly fueled speculation that the couple might be working on a new product combining beauty and cannabis culture.
Hailey, who launched her skincare and beauty line Rhode in 2022, has built the brand around minimalism and functional elegance. Meanwhile, Justin has openly embraced cannabis culture, even launching a line of pre-rolls called “Peaches” in 2021 in collaboration with Palms.
Crossover Collab?
While neither Bieber has confirmed the details, fans are speculating that the lip case/joint holder hybrid could become a limited-edition drop, combining Rhode’s aesthetic with Justin’s weed-friendly persona. The couple has previously hinted at collaborating across lifestyle and wellness products, and this post only added fuel to the fire.
Given the ongoing normalization of cannabis and the massive influence the Biebers wield in both fashion and youth culture, a stylish joint holder disguised as a lip case could hit the perfect niche.
Cannabis Meets Culture
This wouldn’t be Justin’s first cannabis crossover. His 2021 launch of the “Peaches” pre-roll line aimed to destigmatize cannabis use and support mental health initiatives. A sleek, Rhode-branded case that blends self-care and smoke culture wouldn’t be out of character—and it may even open the door for more high-fashion cannabis accessories in the future.
For now, fans are watching closely for updates. Whether it’s a viral marketing tease or the first look at a full-on collaboration, one thing’s clear: the Biebers know how to keep people guessing—and talking.
